The Master in Eurasian International Business has an academic value of 50 credits, including 10 credits that consist of a monitored business project, and 6 credits that represent visits to institutions and companies as well as round tables.
Program contents:
Module I: Environmental Aspects and Economical Organization
Unit 1: Social, economical and juridical aspects of Asian markets
- Geopolitical situation
- Contemporary historical aspects
- Aspects related to the Asian administration
- Some aspects related to the European administration
Unit 2: Cultural and Ethical aspects in Euro-Asian Business
- Cultural difference in Euro-Asian business
- Cultural impact in negotiation process
- Ethical Environment in business - Ethical cooperation
Unit 3: The Chinese economy nowadays
- The role of China in the international economic environment
- Evolution of the main macro economical variables
- External Chinese commerce
- The future of Chinese economy
Unit 4: The Indian economy nowadays
- The role of India in the international economic environment
- Evolution of the main macro economical variables
- External Indian commerce
- The future of Indian economy
Unit 5: The European economy nowadays
- The role of Europe in the international economic environment.
- The evolution of the main macro economical variable
- The European external commerce
- The future of the European economy
Unit 6: The Chinese market
- The productive organization of China
- The role of the state nowadays
- Situation and perspectives of Chinese enterprise
- Opportunities of the Chinese market
Module 2: Strategic Management
Unit 1: International strategy
- Internationalization as a competitive strategy
- Strategic analysis
- The export strategies in the Asian market
- Cases study
Unit 2: The investment in China and the strategic alliances
- The commercial and productive investments in China
- Joint ventures: organization, competitive advantages and problems
Unit 4: Transport and logistic (24 H)
- The logistic organization and the Just in Time system
- The transport systems: organization and problems
- Transport Laws
Module 3: Marketing and Distribution Channels Management
Unit 1: International marketing
- The international environment
- The consumer knowledge and the market segmentation
- The international market research
Unit 2: Marketing strategies and tactics
- The product development process and brand strategies
- The prices strategies
- The communication strategies
- The distribution strategies
Unit 3: International Marketing: Cultural differences
- Cultural differences in the consumer behavior
- Brand strategies
- Marketing Mix strategies
Module 4: Management Skills in the Asian Negotiations
Unit 1: Negotiation styles in China
- The negotiation as a competitive advantage
- The different international negotiation styles
- The Chinese negotiations
Unit 2: The leadership and administration of China negotiation
- The organization leadership and management
- Management competence in China
- Change processes leadership
Unit 3: Negotiation styles in India and other Asian markets
- The Indian negotiations
- Asian countries negotiation
Unit 4: Negotiation styles in Europe
- The European negotiations
Unit 5: Managing a multicultural team
- Award of the potential of diversity
- Identify the factor in their cross-cultural interaction
- Why to work together for optimized results
Module 5: Financial Management
Unit 1: The financial systems
- Financial systems structures
- Financial systems organization
Unit 2: Financial and payment systems
- Financial systems and international payments
- Financial systems and payments in China
- Financial systems and payments in India and other financial markets
Module 6: Round Tables and Visits to Official Institutions and Enterprises
Module 7: Business Projec
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